Founded in 2016, This and That traces its roots to the 20+ year old interior design practice of Ariane Thakore Ginwala. The search for objects that completed her vision for spaces led to making things that she could only find in her mind. Fascinated by the rich diversity of Indian craft and contemporary sculpture around the world, her innate eye for detail found a match in a carpentry workshop in Ahmedabad. Thus began a collaborative journey where design and craftsmanship constantly challenged each other, traversing geographies, cultures and materials. Winning the prestigious EDIDA award for interior products for multiple collections, This and That has carved a niche for itself in India’s design story.
“I always start with paper, pencil and an eraser — because design is as much about creating as it is about editing”
— Ariane Thakore Ginwala
A Spatial Designer from the Kent Institute of Art and Design, Ariane’s initiation in design began much earlier as an intern at an interior design firm in Ahmedabad. It was the renovation of her family home by the same designer that opened her 13-year-old eyes to the joy of design. On holidays around the country, she was drawn to craft, inextricably woven into the homes and lives of people she visited. She went through the motions of a masters in Economics, before taking the plunge.
More than a hundred projects later, it was the rediscovery of old sketches of chairs for restaurants she had designed that triggered a thought. Armed with pen, paper and the indispensable eraser, she started prototyping what became the first This and That collection, with master woodworker Ishwar Bhai. It is this collaboration between designer and craftsman that defines This and That.
Through This and That, Ariane blends the three things she values most in her practice as a designer: traditional techniques, sustainable materials and an aesthetic cultivated as much by research as instinct.
Ariane is committed to using her practice to revive traditional arts and hand skills, not just by creating a market for it but also inspiring the next generation. She has been part of visiting faculty at leading institutes, including the prestigious National Institute of Design, where she also serves as jury member.
As the principal designer for an upcoming wildlife destination in Maharashtra, Ariane marks her entry into sustainable architecture. Designing everything from table cloths to villas, and the menu to permaculture landscaping, this will be her most immersive project as a designer yet.